The Loneliness Problem AI Can't Solve (But Helps With)
Social isolation kills as surely as cigarettes. AI companions are everywhere. Before you dismiss them — or embrace them — you need to understand what they actually are.
Essays
All writing
5 essays on AI, emotion, and the future of intelligence.
Topics AIadvertisingcognitionconnectionfutureneuromarketingpersonalizationphilosophysociety
The Pre-Conscious Ad: When AI Knows How You'll Feel Before You Do
AI can now predict emotional responses to content before anyone sees it. That changes advertising, manipulation, and consent in ways the industry isn't ready for.
Why LLMs Don't Know You (And What Would Have to Change)
Language models are fluent but not personal. Understanding why reveals what's actually missing — and what it would take to build AI that genuinely knows who it's talking to.
The End of the Assistant Era
Every AI conversation starts from zero. That's not a bug — it's a design philosophy that's already obsolete. Here's what comes after the assistant.
What Neuromarketing Teaches Us About AI
The brain decides emotionally, then rationalizes. AI built on the wrong model of human cognition will always miss the most important part of the conversation.